Blog
Articles about marketing, marketing careers and working with teams.
Case study: 6x search traffic in a year on the Polish market — my first year in IT
A junior SEO who spoke Polish, an extremely competitive niche in another country and a link budget of $2,000+ a month. How we grew from 30,000 to 180,000 search visits in a year, and what the project taught me.
Armen HryhorianRead →
Marketing that helps: why supporting each other matters now
People affected by the war in Ukraine deserve quality education — at special prices or for free. How it works, and why every paying client of mine becomes part of this help.
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A marketer who speaks foreign languages: how to enter international markets and earn more
Why languages for a marketer aren't a line on a CV but access to new markets, clients and salaries. How localisation differs from translation, and where to start.
Armen HryhorianRead →
How I automated Threads with Claude: our path, the mistakes and a $0 setup
No Typefully, no Buffer, no paid tools: Claude writes the posts and images, I approve them, and publishing goes through Meta's official API. Here's the whole path — every rake we stepped on included.
Armen HryhorianRead →
From SMM to digital marketing: how to grow from one niche into a full-fledged marketer
You know social media and your niche well, but you want more: a higher salary, strategic work, a marketer's role. A step-by-step 3–6 month plan for making the switch.
Armen HryhorianRead →
The 8 most powerful NLP techniques for digital marketing and SMM
Rapport, reframing, anchors, presuppositions and other NLP techniques — how to use them in ads, posts and on your website, which of them actually work and where persuasion turns into manipulation.
Armen HryhorianRead →
Case study: free website analytics with a Telegram report — set up with Claude in two hours
No Google Analytics, no cookie banner and no paid tools: the site counts visitors, sources and leads on its own, and every Monday sends me a report with takeaways in Telegram.
Armen HryhorianRead →
SHU SHU SHU case study: 35 hot leads from search ads, no SMM
How we fixed the website of a B2B manufacturing service in China, connected Claude to WordPress and set up search advertising to bring in requests, not clicks.
Armen HryhorianRead →
How I built a website with AI in one evening: a case study with numbers
A personal website with services, a blog and a base for 5 languages — in one evening, with no developer, for $10 a year. What I did, what Claude did and where I got stuck.
Armen HryhorianRead →
8 metrics every marketer should know
CTR, CPC, CR, CPL, CAC, average order value, LTV and ROMI — what they mean, how to calculate them and what they really tell you.
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Does a marketer need a mentor? 6 situations where one saves you years
When learning on your own is fine, and when an experienced mentor speeds up your growth many times over. An honest breakdown without a sales pitch at every step.
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How to train a marketing team so it pays off
Why corporate training often fails, and how to build it in 4 steps: assessment, programme, practice, measurement.
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The sales funnel: where a business loses customers and how to find it
A simple way to find the weak spot in your marketing: break the customer journey into stages and calculate the conversion rate between them.
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How to start a career in marketing: 5 steps without the chaos
What to learn first, how to get your first experience and why you shouldn't grab every tool at once.
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7 signs your marketing needs an audit
Budget growing but sales aren't? Here are the signals that tell you it's time to look at your company's marketing from the outside.
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