Marketing from Scratch course
From basic concepts to practical skills you can take to your first job or use to launch marketing for your own project.
Affected by the war, a veteran or in military rehabilitation? Special terms are available for you. Learn more →
This is a group format: few enough people for me to give everyone attention, and enough to learn from each other. If you need one-to-one work, choose mentoring. Go to mentoring →
What else you get
Help with getting hired
I personally help students who complete at least 90% of the homework with job hunting: CV and portfolio, interview preparation, finding the first job.
Guest speakers
Practitioners from other companies share real cases and answer questions about how the work looks from the inside.
Pay in instalments
The course can be paid in instalments so studying doesn't hurt your budget. I'll share the details on Telegram.
Who it's for
- You want to change careers and get into marketing
- You have your own business or project and want to understand marketing yourself
- You work in a related field (sales, SMM, design) and want to broaden your skills
- You're a student who wants a practical foundation, not just theory
What's included
Basics and strategy
Audience, positioning, product, sales funnel — the foundation without which no channel works.
Digital channels
Paid social and search ads, SEO, content and social media, email — how they work and when to choose which.
Analytics
The metrics that really matter, how to measure effectiveness and make data-driven decisions.
Practice and feedback
Homework based on real cases, with reviews and feedback.
Course programme
10 modules from the basics to practice, workshops and a final portfolio project.
00Soft skills for marketers5
- Communicating with your team and clients
- Emotional intelligence and handling stress
- Critical thinking
- Teamwork
- Self-presentation
01Digital marketing basics6
- Digital marketing channels
- Target audience and segmentation
- Customer persona
- Unique selling proposition (USP)
- Marketing and digital strategy
- Competitor analysis
02UX/UI for marketers5
- UX basics
- Rules for building websites and landing pages
- How users interact with a website
- Prototyping
- UX in social media
03Building a website3
- A landing page on a website builder
- Connecting lead forms
- A website built with AI
04Web analytics5
- Setting up Google Analytics
- Events and goals
- Google Tag Manager
- UTM tags
- Custom reports
05Google Ads8
- Keyword research and Keyword Planner
- Negative keywords
- Ad copy
- Display and Shopping ads
- Remarketing
- YouTube ads
- Ad account audit
- Google Ads certification prep
06Content marketing6
- Customer persona
- Brand tone of voice
- Content strategy
- Text structure
- Brand reputation
- Viral and real-time content
07SMM5
- The role of each platform: Facebook, Instagram, LinkedIn, TikTok, YouTube, Telegram
- Brand promotion strategy
- Content plan
- Visual trends
- Working with influencers
08Meta ads (Facebook and Instagram)5
- Setting up Business Manager
- Meta Pixel
- Audiences: geo, interests, lookalike
- Lead forms
- Reporting
09SEO5
- How search works
- Keyword research
- On-page and technical optimisation
- Google Search Console
- Off-page promotion
10Email marketing4
- Types of email campaigns
- Growing a subscriber list
- Automated sales funnels
- Email sequences
+Workshops5
- Chatbots
- CRM and sales funnels
- Media planning and working with agencies
- Freelancing: how to land your first clients
- Project presentation
★Final project3
- A marketing plan for a real product
- Project defence and feedback
- A ready case study for your portfolio
How it works
- 01
Theory
Short, clear lessons with no fluff.
- 02
Practice
After each block — an assignment based on a real case.
- 03
Feedback
Reviews of your work and answers to your questions.
- 04
Final project
A marketing plan for a real product — the basis of your portfolio.
Result
A complete understanding of marketing, practical skills and a first project in your portfolio.
FAQ
Do I need experience?
No, the course is designed for starting from scratch.
Can I study one-to-one?
The course runs in small groups of 6 to 12 people. For one-to-one work there's a separate format — mentoring.
How much time does it take?
Roughly a few hours a week. I'll send the exact programme and duration on request.
When does it start?
Message me and I'll tell you about the next group.
How much does the course cost?
I'll send the current price on request via Telegram. The course can be paid in instalments.
Will I keep access to the materials after the course?
Yes, the materials stay with you so you can come back to them at work.
Do you issue a certificate?
Yes, after successfully completing the course and the final project.
Will the course help me find my first job?
Yes. I personally help students who complete at least 90% of the homework with job hunting: CV, portfolio, interview preparation. Nobody can guarantee a job, but you'll go to interviews prepared and with a real project in your portfolio.
What if I miss a class?
Recordings and materials are available, so you can catch up whenever it suits you.
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What marketers who completed the course or mentoring say.
From Armen: I'm very proud of Yana. Despite everything, living in Kharkiv, she has completely changed her life.
I want to say a heartfelt thank you for the course! All the material was presented in an accessible, clear and engaging way. What I value most is that the knowledge can be put into practice straight away. Special thanks for the support, attentiveness and kind attitude towards every student. The course had a comfortable and pleasant atmosphere. Thank you for your professionalism, patience and everything you invest in your students!
AnhelinaDigital Marketing course studentTranslated from UkrainianMarketing from Scratch courseHello! I studied with you at Dan.IT. A great teacher, interesting lectures, everything clear and accessible even for people who come into marketing from scratch. Tips, practical advice, practice on real cases. I really enjoyed the course and I'm now putting what I learned into practice. Thank you so much 🙏
IrynaDigital Marketing course studentTranslated from UkrainianMarketing from Scratch courseI enjoyed the course! Everything was clear, comfortable and interesting. Thank you for the support, the new knowledge and the experience I gained.
VeronikaDigital Marketing course studentTranslated from UkrainianMarketing from Scratch courseReady to start?
Message me on Telegram — we'll talk about your situation and find the right format.
Other services
Mentoring
One-to-one work with a junior marketer: a growth plan, reviews of your real tasks, interview preparation.
Learn more →For companiesTeam training
Corporate training for your marketing department and related teams, built around your business goals.
Learn more →For companiesMarketing audit
An independent look at your marketing: what works, what wastes budget and what to do next.
Learn more →