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About me

I'm Armen Hryhorian — Head of Marketing and digital marketing mentor.

I run marketing and see it from the inside: strategy, team, budgets and results I'm accountable for.

Alongside that, I teach marketers — both beginners and company teams. My goal is for people to apply what they've learned in real work the very next day.

I speak five languages and have worked with markets in the USA, Latin America, Israel, Asia and Australia, so I know how marketing works across different countries and cultures.

Pro Marketing is where I share what I know about marketing, careers and life in the profession.

Armen Hryhorian

My story

How I got into marketing, what drives me and why I teach others.

Video coming soon
12+years of marketing experience
7years of teaching marketing
1000+students trained
15+Ukrainian IT companies I've worked with

Teaching experience

For 7 years I've been training marketers at leading IT schools in Ukraine. Starting with Level Up, I didn't just give lectures: I created my own programmes, mentored students and helped them get hired.

  1. IT STEP Academy (ШАГ)Marketing instructor

    My first teaching experience — where my path in education began.

  2. Level Up, DniproProgramme author and course co-owner

    Created my own marketing course programme, co-owned the course, mentored students and helped them find jobs.

  3. Hillel IT SchoolCo-author of the Marketing & SEO course

    Together with the team, launched the school's online programme and created the course.

  4. Beetroot AcademyInstructor and mentor

    Training marketers and supporting students.

  5. DAN.IT EducationDigital Marketing instructor and mentor

    Digital Marketing from scratch: programme, practice, final projects and job preparation.

My approach

Practice over theory

I teach what I use myself and what works in real companies.

Honest and direct

I tell it like it is: what works, what doesn't, and why.

Results, not process

Every session and every lesson should deliver a concrete result.

Reviews

What students and clients I've worked with say.

From Armen: I'm very proud of Yana. Despite everything, living in Kharkiv, she has completely changed her life.

YanaMarketing from Scratch course student, KharkivMarketing from Scratch course
I want to say a heartfelt thank you for the course! All the material was presented in an accessible, clear and engaging way. What I value most is that the knowledge can be put into practice straight away. Special thanks for the support, attentiveness and kind attitude towards every student. The course had a comfortable and pleasant atmosphere. Thank you for your professionalism, patience and everything you invest in your students!
AnhelinaAnhelinaDigital Marketing course studentTranslated from UkrainianMarketing from Scratch course
Hello! I studied with you at Dan.IT. A great teacher, interesting lectures, everything clear and accessible even for people who come into marketing from scratch. Tips, practical advice, practice on real cases. I really enjoyed the course and I'm now putting what I learned into practice. Thank you so much 🙏
IrynaIrynaDigital Marketing course studentTranslated from UkrainianMarketing from Scratch course
I enjoyed the course! Everything was clear, comfortable and interesting. Thank you for the support, the new knowledge and the experience I gained.
VeronikaVeronikaDigital Marketing course studentTranslated from UkrainianMarketing from Scratch course
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Let's discuss your task

Tell me what you're interested in: mentoring, training or services for your company. I'll reply personally.

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