Marketing that delivers results, not reports
I'm Armen Hryhorian, Head of Marketing and mentor. I help junior marketers grow fast in their careers and help companies build marketing that actually drives sales.
Nice to meet you
A short intro: who I am, how I work and how I can be useful to you.
How I can help
Ways to work together, for people growing in the profession and for teams that need stronger marketing.
Mentoring
One-to-one work with a junior marketer: a growth plan, reviews of your real tasks, interview preparation.
Learn more →From scratchMarketing from Scratch course
A structured path from the basics to your first job: strategy, digital channels, analytics and practice.
Learn more →For companiesTeam training
Corporate training for your marketing department and related teams, built around your business goals.
Learn more →For companiesMarketing audit
An independent look at your marketing: what works, what wastes budget and what to do next.
Learn more →A website with AI in one evening
A free guide: how I built this website with Claude — 10 steps, ready-made prompts and real costs.
Which digital marketing career suits you?
Free tests: find your direction in marketing and check your knowledge — from the basics to calculating cost per lead and ROMI.
About me
12 years in marketing and 7 in teaching. I've trained marketers at Hillel, Beetroot Academy, DAN.IT Education and other schools, and worked with 15+ Ukrainian IT companies. I teach what really works, not theory.
More about meFresh on the blog
I write about marketing, careers and what I see working with teams.
Case study: 6x search traffic in a year on the Polish market — my first year in IT
A junior SEO who spoke Polish, an extremely competitive niche in another country and a link budget of $2,000+ a month. How we grew from 30,000 to 180,000 search visits in a year, and what the project taught me.
Armen HryhorianRead →
Marketing that helps: why supporting each other matters now
People affected by the war in Ukraine deserve quality education — at special prices or for free. How it works, and why every paying client of mine becomes part of this help.
Armen HryhorianRead →
A marketer who speaks foreign languages: how to enter international markets and earn more
Why languages for a marketer aren't a line on a CV but access to new markets, clients and salaries. How localisation differs from translation, and where to start.
Armen HryhorianRead →Reviews
What students and clients I've worked with say.
From Armen: I'm very proud of Yana. Despite everything, living in Kharkiv, she has completely changed her life.
I want to say a heartfelt thank you for the course! All the material was presented in an accessible, clear and engaging way. What I value most is that the knowledge can be put into practice straight away. Special thanks for the support, attentiveness and kind attitude towards every student. The course had a comfortable and pleasant atmosphere. Thank you for your professionalism, patience and everything you invest in your students!
AnhelinaDigital Marketing course studentTranslated from UkrainianMarketing from Scratch courseHello! I studied with you at Dan.IT. A great teacher, interesting lectures, everything clear and accessible even for people who come into marketing from scratch. Tips, practical advice, practice on real cases. I really enjoyed the course and I'm now putting what I learned into practice. Thank you so much 🙏
IrynaDigital Marketing course studentTranslated from UkrainianMarketing from Scratch courseI enjoyed the course! Everything was clear, comfortable and interesting. Thank you for the support, the new knowledge and the experience I gained.
VeronikaDigital Marketing course studentTranslated from UkrainianMarketing from Scratch courseLet's discuss your task
Tell me what you're interested in: mentoring, training or services for your company. I'll reply personally.